MITCH's Black Book

Style Responsibly

Imbibe in one of these MITCH® style cocktails to clean up your look.

The Pick Me Up
When your hair looks deflated, a mix of Steady Grip® and Clean Cut® is guaranteed to bulk up your look.

The Procrastinator
Overdue for a haircut? Barber’s Classic® polishes the ends and Hardwired® reinforces the cut until you make it back to the barber.

Beam Me Up, Scotty
Get a cool, sleek look with a lived-in feel with Clean Cut. And for added definition, a layer of Construction Paste® does the trick.

Yes, Sir!
A bit of Clean Cut mixed with Hardwired delivers the ultimate hold and control for your style.

Down Boy!
If you’re ready to take control of curls and frizz, a combo of Steady Grip and Barber’s Classic is man’s best friend.

Man, That’s a Makeover

     Watch as Hollywood’s favorite men’s grooming expert reveals our newest MITCH man.

Man Up to Great Grooming

Defeat your biggest style challenges with the help of Diana Schmidtke, a men’s grooming specialist whose clients include George Clooney, Ashton Kutcher, Jon Hamm and just about every leading man in Hollywood today.

I can’t see my barber this week and my hair is out of control…
Up the ante on the amount of product you’re using to weigh it down. I’d also recommend a 2-in-1 shampoo like Double Hitter®. A lot of men don’t realize that conditioning is a great way to tame unruly hair before you apply a styling product.

I want to make my thinning hair look thicker…
This is by far the most sensitive hair concern for men. The easiest fix is a product that bulks up fine hair. Reformer® has fibers in it that make hair look and feel thicker.

I hate using product but I don’t want to look like the wolfman…
For the product-shy guy, a clean, touchable styler is a must. Clean Cut® does the job without being too wet or gooey. You can add lots of texture or go minimal. To me, it’s a perfect all-around product.

Don’t Underestimate the Little Guy

Shear Genius 3 contestant April Barton uses the small (but powerful) MITCH professional trimmer to put a handsome finish on men’s haircuts. See it in action in this clip from Modern Salon TV.

Manliest Hair Award? We’ll Take It!

MITCH made the cut in Esquire.com’s “The Manliest Hair Alive: Fall 2011 Edition.” Find out why they think MITCH is “the one new line worth remembering.”

http://www.esquire.com/style/grooming/best-fall-hair-for-men-6510717?click=pp#fbIndex6

Lance Should Be a MITCH Man

MITCH was recently spotted alongside Lance Armstrong at the XTERRA USA Championships in Ogden, UT. Doesn’t Lance look cool in black and yellow?

The Change-Up

Heads up, guys—there’s no need to style your hair the same way seven days a week. Get more mileage out of your haircut with the right tools from MITCH™. Check out these insider tips to groom for any occasion, and send that tired old routine packing.

Maximum Impact
Work Hardwired™ into dry hair with your fingertips, starting in the back and sides to create a lived-in look. In the front, apply the product from scalp to ends for extreme lift that’s sure to get you noticed.

High Definition
Apply Construction Paste™ sparingly to the sides and back of hair with your fingertips. Use slightly more at the top and front of the style. Brush through hair to distribute the product evenly and build a look with loads of definition and control.

Laid Back
Blow-dry hair smooth. Put a small amount of Clean Cut™ on your fingertips, and apply it to hair from mid-strand to ends using a light touch. Gradually work more product into hair toward the ends for a relaxed, low-maintenance look.

Meet MITCH

Welcome to MITCH’s Black Book. Get to know the guy everyone’s talking about!